Why Using Branded Supplies is so Important
What is the best way to help your brand succeed? Custom cups! Not only do they help distinguish your business from others, but they help create brand recognition. Supplying your customers with branded supplies can help generate more customers, as it will be easier for them to remember your brand if they are holding your logo in their hands. A great business knows that custom cups are a great way of advertising. With custom cups floating around your store, customers will be more aware of your brand.
Using branded supplies is one of the best things you can do to help grow your business. But what is branding? According to www.Entrepreneur.com, “your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.” Your brand defines your company. Great branding can do wonders for your business, while bad branding can be the kiss of death. So what can branding really do for your company? Great branding can really bring in the bacon. Branding gives your customers a focus on customer loyalties. These customers “develop as assets which ensure future demand”. Customers give your business stability and increase cash flow. Great branding can also distinguish your store from everyone else’s. Branding can mean the difference between success and failure for your business. Good branding allows customers to choose between one business and the other. “If you’re remembered as a quality provider, then you will be encouraging repeat business. Branding is a great way to promote this recognition because people are busy and tend to adhere to familiarity.” Customers are more likely to return to a brand that they recognize and begin to associate their satisfaction directly with that brand. Branding also introduces your customers to your business and tells them what you offer, even before they come into the store. Finally, good branding allows customers to develop a relationship of trust with your business. 60% of customers are willing to pay more for a brand that they trust.
There are a few things to keep in mind when developing your brand. First of all, be consistent in your branding. A company that keeps flip-flopping between different logos, names, or even color schemes will ultimately fail. If you keep changing your brand, then how will people know who you are? Second, be different. By distinguishing your brand from others, customers will be more likely to remember you. Be bold and daring in your designs, customers are more likely to remember the unique qualities of your business and brand. Did you know that color increases brand recognition by up to 80%? Third, remember who your market audience is. By keeping a specific audience in mind, you’ll be able to appeal to them in your strategy. Finally, be honest about your products and services. Being dishonest in your advertising can create mistrust between you and your customers.
If custom cups aren’t for you, never fear, we can customize most of our products. Custom stickers, spoons, napkins, and to-go containers will all help your brand succeed. Please contact us if you have any questions about customization, or if you would like to start the custom process.