When opening your ice cream shop, you're probably getting conflicting advice about custom ice cream cups. They can be more expensive than plain ice cream cups but you have to remember that it's an investment. Here are 5 reasons you should invest in custom ice cream cups.
1. You're Not Just Paying for Cups
When you buy custom ice cream cups, you're not just paying for ice cream cups. You're really paying for the marketing for your ice cream shop. Custom ice cream cups not only hold your ice cream, they display your brand. When your customers leave with their ice cream, your cups become a billboard for your ice cream shop. Potential customers will see your cups and your business will be at the forefront of their minds.
When you buy custom ice cream cups, you're paying for marketing alongside your ice cream cups.
2. You're in Charge
Custom ice cream cups are just that: custom! You get to customize everything about the look of your ice cream cup. When you order custom ice cream cups, you get to work directly with a designer. The cups you buy will look exactly as you want them. You're in charge of how your custom ice cream cups look.
3. Brand Recognition
Your ice cream shop is a brand. That brand encompasses your product, shop decor, logo, social media, store-front, and everything else about your ice cream shop. Custom ice cream cups allow you to place your brand on your cups. When customers see your cups, they see your brand. They're another facet of your shop that shows your customers exactly who you are.
4. The Cups are Part of the Decor
Your decor is an important piece of your ice cream shop. Even if you have the greatest ice cream in the world, your decor can still add to it or take away from it. Your cups are part of the decor. If they're just plain white, they could take away from the decor you've worked so hard on. Custom ice cream cups allow you to further curate your ice cream shop decor.
5. Comparable Pricing
Compared to solid color ice cream cups, custom ice cream cups are priced similarly. Of course, when buying custom ice cream cups, you need to remember that your cups are manufactured specifically for you. So, if you buy more, they'll cost less per cup. When you buy 10,000 custom ice cream cups, you'll pay $0.11 per cup. When you buy 10,000 patterned stock ice cream cups, you pay $0.07 per cup. That's only four cents more per cup!
If you factor in the extra marketing these cups will give you, the special design time you'll get, and the custom manufacturing you'll get for your cups, that's really not very much money. Custom ice cream cups are worth the money.
Custom ice cream cups are the best way to serve frozen desserts in your ice cream shop. You can be fully in charge of the look of your custom ice cream cups. Your brand is more recognizable for your customers too! Custom ice cream cups are great for your ice cream shop.
If you want to learn more about custom ice cream cups, email our custom branding team at firstname.lastname@example.org.