National Ice Cream Day is coming up! It's on July 18 this year. National Ice Cream Day was started in 1984 by Ronald Reagan. Ice cream is a classic American dessert that makes total sense to celebrate in your ice cream shop! Your customers are sure to love whatever you come up with.
Here's how you can celebrate National Ice Cream Day in your ice cream shop!
1. Have a Party
A party is the perfect excuse to bring in more customers to your ice cream shop. If you have a mobile cart or truck, you could host it in a park with some other vendors. You could also host a party in your shop - charge an entry fee and have a sundae bar!
Another option for your ice cream party is just to offer a special, limited-edition treat just for National Ice Cream Day. This would bring in more customers and give them a reason to try something new.
2. Offer a Discount
Another way to celebrate National Ice Cream Day is by offering a discount. If you want to get more social media exposure, you could require that people post about you on social media to get the discount. This way, your ice cream shop will get more exposure and you'll reach more new customers.
If you don't want to offer a discount, you could offer a free extra topping or sauce drizzle.
3. Hold a Contest
Pick four volunteers and hold an ice cream eating contest! Each person will race to see who can finish their ice cream the fastest. Customers will be drawn to see the contest and they'll want ice cream of their own to eat.
National Ice Cream Day is the perfect time to celebrate in your ice cream shop! Everyone love a special occasion, especially when they get to eat ice cream.
If you'd like to learn more about running an ice cream shop from other ice cream shop owners, join our Facebook group!