There's no doubt that people love ice cream. In fact, the average American consumes ice cream 28.5 times in just one year. This is great news for ice cream shops across the country, as it means that people are ready to eat ice cream at almost any given moment.
The challenge for your ice cream store is in convincing customers that the ice cream they need is at your shop. Use these effective marketing strategies to draw business to your store all year round.
Promote seasonal products
Naturally, ice cream shops tend to do better business in the warmer months. Whether the bulk of your business comes from seasonal tourists or sports teams looking for a post-game treat, you know that your summer numbers will be better than your winter ones. To combat this, promote different products during different seasons. Once fall comes, start emphasizing hot beverages like apple cider, pumpkin spice lattes, and hot chocolate. Continue marketing these products throughout the winter and be sure to take advantage of the holiday season for special flavors and promotions.
Custom ice cream cups
While this marketing strategy may sound more like a recommendation for how you should stock your shop's storage closet, custom ice cream cups are a great way to get the word out about your store without you having to take a step outside. Your customers will likely be taking their ice cream cups to go as they walk around the neighborhood or visit other stores. When you put your shop's logo on the custom ice cream cups, your customers will inadvertently show off your store's delicious treats nestled right next to your name. Anyone who sees those little cups of goodness will then know exactly where to go to get one of their own.
Keep up with social media posts
Social media is a staple in the lives of people of all ages. One of the best ways to stay in the minds of these people is to have a great social media presence. Make sure you have an account on every major platform -- primarily Instagram, Facebook, and Twitter -- and post on them every one to two days. These posts should inform users about any relevant promotions or events and engage them in conversation. Most of all, your posts should remind users why they love your store's frozen treats.
The possibilities for ice cream shop marketing are nearly endless. Get creative, make an impression, and contact Frozen Dessert Supplies today to help you successfully advertise your ice cream shop.