Almost every ice cream shop has a social media page, but not every shop takes the extra steps to improve the quality of the images they post. Even if you are limited to taking pictures on a phone, you can polish up your social media visuals with these simple tips.
Tip#1: Take advantage of natural light in your photos
If you’re shooting outdoors, try to find a spot that’s in direct sunlight. The bright light will help to create contrast and make your ice cream look even more delicious. If you’re shooting indoors, try to position yourself near a window. *If you are using an iPhone, you can use the exposure adjustment to make sure your image isn't too bright or too dark.
Tip #2: Use a phone tripod to avoid blurry photos
If you have a phone tripod, use it! This will help to keep your phone steady and avoid blurry photos. *To make sure your subject is always in focus, you can lock the focus placement by holding your finger on your screen, if you're using an iPhone.
Tip #3: Test out different filters
Most phone photography apps come with filters that can give your photos an extra bit of polish. Experiment until you find a filter that works best for your ice cream shots. Be careful not to use multiple filters, every effective brand has coordinated colors, so using the same filter can make your visuals more consistent.
Tip #4: Try shooting your ice cream from different angles
Get close to your subject and shoot from above or below. You’d be surprised how much of a difference a different angle can make.
Tip #5: Use props and people to diversify your pictures.
If you’re feeling creative, try using props in your photos. A simple bowl of colorful fruit or some fun ice cream cones can add an extra bit of interest to your shots. You can also ask your employees and/or customers to be in your shots, just make sure they are okay with photos being published on social media.
With these tips, you’ll be able to take perfect photos of your ice cream every time! Follow us on social media for more delicious content and business tips.