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How to Help Your Ice Cream Shop Stand Out this Spring

After a bitterly long winter, spring is officially on its way. People are eager to spend time outdoors, spend time with friends, and spend time indulging in their favorite frigid treat: ice cream.

Now is the perfect time to start crafting a spring marketing plan that works for your business. Make the most of the spring by trying these seasonal marketing tips today.

Host an outdoor event

Everyone is eager to stretch their legs and enjoy the glorious sunshine from which we've been deprived for so long. Luckily for you, nothing pairs better with the hot sun than a fun dessert cup full of frozen yogurt.

Appeal to sunshine-loving consumers by hosting your first big event of the year outside. You can hold a classic "party in the park" event with other local businesses or make an event out of dusting off your outdoor seating. Everyone's spirits will be high when they attend an ice cream event with the whole family to celebrate spring.

Emphasize spring savings

Spring is a time for growth and healing in the new year. Emphasize saving money and catching a deal by holding a special promotional event only offered to members of your club.

Not only will this make your current crop of devoted clients feel special, but this will also encourage people to sign up as a member of your rewards program. While having new customers show up is great, it's the regular customers who keep coming back that support your business.

Invest in custom to-go cups

Colored spoons, containers, and fun dessert cups will attract the eye of any passerby. Look at the success of a certain coffee chain's holiday cups. You can inspire the same excitement in your consumers by investing in spring-inspired custom ice cream cups to go, such as our vibrant 3 oz red ice cream cups and vibrant 6 oz pink ice cream cups. Feature a fun spring design or include a fun fact about spring as a type of novelty item to collect. After all, few people know that gelato is actually between 25% and 30% air! Try promoting these dessert supplies online to encourage your loving customers to experience them before you run out.

Are you looking to inspire your customers this spring? Rely on Frozen Dessert Supplies to create a seasonal craze in your shop.

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About the Author: Tim Porter

Tim is the CEO and people builder of In his free time, he enjoys being with his family, collecting watches, and Classic Mini Coopers.


Our purpose at Frozen Dessert Supplies is "Build People and Deliver Joy." That means that everything we do, from manufacturing to packaging to delivery, is to build you and your business and deliver joy to you. We also strive to build our employees and help them to be better people.

Our paper ice cream cups are made withFDA approved food-safe papercoated in a thin layer ofPE (Polyethylene). Our clear plastic cups, banana split boats, and plastic dome lids are made fromPET (Polyethylene Terephthalate). Our plastic spoons and straws are made fromPP (Polypropylene). Our eco-friendly ice cream cups are made fromFDA approved food-safe papercoated in a thin layer ofPLA (Polylactic Acid). PLA is plastic made from corn starch. Our eco-friendly spoons are also made from PLA. Our eco-friendly wooden spoons are made from FDA approvedsmooth birch wood.

How to Help Your Ice Cream Shop Stand Out this Spring