After a bitterly long winter, spring is officially on its way. People are eager to spend time outdoors, spend time with friends, and spend time indulging in their favorite frigid treat: ice cream.
Now is the perfect time to start crafting a spring marketing plan that works for your business. Make the most of the spring by trying these seasonal marketing tips today.
Host an outdoor event
Everyone is eager to stretch their legs and enjoy the glorious sunshine from which we've been deprived for so long. Luckily for you, nothing pairs better with the hot sun than a fun dessert cup full of frozen yogurt.
Appeal to sunshine-loving consumers by hosting your first big event of the year outside. You can hold a classic "party in the park" event with other local businesses or make an event out of dusting off your outdoor seating. Everyone's spirits will be high when they attend an ice cream event with the whole family to celebrate spring.
Emphasize spring savings
Spring is a time for growth and healing in the new year. Emphasize saving money and catching a deal by holding a special promotional event only offered to members of your club.
Not only will this make your current crop of devoted clients feel special, but this will also encourage people to sign up as a member of your rewards program. While having new customers show up is great, it's the regular customers who keep coming back that support your business.
Invest in custom to-go cups
Colored spoons, containers, and fun dessert cups will attract the eye of any passerby. Look at the success of a certain coffee chain's holiday cups. You can inspire the same excitement in your consumers by investing in spring-inspired custom ice cream cups to go. Feature a fun spring design or include a fun fact about spring as a type of novelty item to collect. After all, few people know that gelato is actually between 25% and 30% air! Try promoting these dessert supplies online to encourage your loving customers to experience them before you run out.
Are you looking to inspire your customers this spring? Rely on Frozen Dessert Supplies to create a seasonal craze in your shop.