Ice cream is known for being a summertime treat. That doesn't mean you have to close down your ice cream shop during the winter months! It may take a little more effort to promote your ice cream shop in the winter, but it's worth it. Here are five simple ways you can drive traffic to your ice cream shop in the winter.
1. Become Santa's Post Office
A great way to drive more traffic to your ice cream shop is to become Santa's Post Office! All you need to do is decorate a basket or mailbox in a festive, Christmas-y kind of way. Make sure to label it so people know it's for Santa! This gives young families a reason to come to your ice cream shop.
2. Offer Warm Drinks and Treats
One major reason that ice cream doesn't sell as easily in the winter is that it's cold outside. You can remedy this by offering warm drinks and treats. You can sell hot chocolate or coffee or you could make warm brownie sundaes.
3. Be More Active on Social Media
Social media is a great place to connect directly with your customers. Show them that you're still open and active. Tell them about your seasonal menu items and your Santa's dropbox. This is a great way to drive traffic to your ice cream shop.
4. Offer To-Go Ice Cream
Some people prefer to eat ice cream at home. Especially in the colder months, a lot of people want to be cozy at home. You can give them that opportunity! Just pack your regular ice cream into pints with lids.
5. Host Holiday Events
Another great way to bring more customers to your ice cream shop in the winter is by hosting holiday events. You could bring in a Santa and offer pictures with him or you could host a raffle. People love holiday parties.
Your ice cream shop can be booming in the winter if you follow these simple tips. You don't have to have a "slow season!" You can drive traffic to your ice cream shop in the winter easily.