In today's climate, social media is the best way to advertise as a small business. Instagram is a great place to do that. According to Hootsuite, 67% of people ages 18-29 use Instagram regularly. 60% of people say they discover new products on Instagram. Social media is a great way to promote your business for free. Here's how to grow your social media as a business.
1. Reward Loyalty
Loyalty is a powerful tool for small businesses. If your customers feel a sense of comradery with your shop, they'll be more willing to give you their business in all climates. Rewarding loyalty on social media is a great way to grow your presence. You can do this by encouraging follows and shares. Offer a special discount code to people who share your photos or tag you in posts. This will give them a reason to interact with your social media and it will increase your natural reach.
If you want other resources for learning how to cultivate customer loyalty, read this article.
2. Post Frequently
When you post frequently and regularly, you stay in the forefront of your customers' minds. If they're thinking of you, they're more likely to spend their time and money with you. Post things relevant to your business that your customers will appreciate. If you sell frozen yogurt, you could post about new flavors or topping combinations.
3. Create a Sense of Urgency
Creating limited-edition flavors or one-day-only deals gives your customers a sense of urgency. If they feel like they can only get great deals from your social media, they'll be excited to check it. It'll give them a reason to come to your Instagram and your store more frequently. Try creating a weekly "Secret Menu" item or promotion only available on your social media.
4. Know Your Audience
When you're posting on social media, it's important to give your customers what they want to see. Get to know your average customer. If they're younger, they might be more apt to enjoy interactive posts like polls. If your audience is older, they might appreciate more long-form, informative posts. It's important to cater your social media to your customers.
5. Solidify Your Brand
Your social media should coordinate with your physical store. Scrolling through your Instagram page should have the same vibe as walking into your shop. Keep your posts consistent with each other. You can do this by using the same filter on your posts or photographing them with the same camera and lighting. That consistency will allow your customers to understand your brand.
Social media is a great way to promote your business without spending much (or any) money. It's easy to use and simple to gain reach. Social media is an easy way to grow your business quickly.
Tell us in the comments about how you've been able to grow your social media presence!