Even though ice cream shops and frozen dessert suppliers typically hit a lull in the fall, that doesn't mean your restaurant's sales will "fall," too! After all, eating out comprises 54.4% of the total food expenditure in the United States. Better yet, the brunt of their food budget still goes into restaurants; Americans spend 50.3% of their food budget on eating out versus buying groceries. Even if fewer people come in, there are countless ways to appeal to autumnal eaters. Here are some of the best ways to attract business in the fall.
Utilize holiday items
Everyone loves a seasonal drinking cups and paper straws. When you're ready to bring a festive flair to your restaurant, using holiday-inspired dishware and decorations can truly set the mood.
It might even encourage your users to snap a photo or two and share it online. Reports estimate that 51% of customers trust user-generated content over claims by the business. When one in four people use social media each day, finding ways to encourage user-generated content can help your restaurant thrive.
Feature a fall-friendly menu
Everyone loves a little taste of fall, even if they're sad that the warmer days are now behind them. While you're coming up with the best custom ice cream cup designs, be sure something fall-friendly is served inside.
Why not invest in pumpkin-flavored ice cream or pumpkin pies? Statistics have shown that the sale of pumpkin-flavored products is on the rise; throughout the year, sales have reached an all-time high of almost $490 million.
Hold a local event
Holding a community event will inspire locals to flock to your restaurant in the name of fall activities. Americans still spend about 10% of their annual budget on food alone, making this a great way to engage in the community and bolster sales.
Rely on the quality products of Frozen Dessert Supplies when you want to transform your restaurant into a haven for fall.